Hispanic Heritage Month

I was honored to lead the design campaign for Hispanic Heritage Month at the University of the Incarnate Word. As a Latina, I was deeply passionate about creating visually stunning designs that celebrate the rich cultural history and significance of Hispanic heritage.

The campaign encompassed a diverse range of materials, including impactful banners, engaging social media posts, and a unique set of custom Loteria cards.

main logo

Here are some of the custom designs for the Loteria Cards. Main elements of the campus and cardinal community were implemented in every design.

loteria card designs

Some of the promotional imagery and design used in the campaign. The biggest challenge was trying to include many cultures into one campaign and I very much hope I acheieved this and represented the community as a hole.

All flowers, patterns, and illustrations are meticulously hand-drawn and incorporated within the brand’s limited color palette. The vibrant colors and playful patterns draw inspiration from the lively spirit of our culture.