Bleed For Life
Bleed For Life was a campaign designed to increase blood donations among college students by creatively merging the themes of blood donation with horror. The concept leveraged the appeal of horror movies to create a captivating and attention-grabbing campaign.
This concept presented several challenges due to the mature themes often associated with horror movies and blood. Rather than focusing on a horrific and gruesome aesthetic, we aimed to express a bold and glamorous type of horror instead.
main logo
The campaign encompassed a 12-spread book and included a multi-faceted outreach strategy utilizing social media, wayfinding signage, and other merchandise.
To subvert traditional horror aesthetics, the campaign employed vibrant colors such as turquoise and pink instead of the typical red or black. To maintain a respectful tone, we intentionally avoided graphic imagery and other elements typically associated with horror, instead focusing on the core theme of blood donation.
